Guest blog at ACT! by Sage Journal on Marketing Strategy

As you enter into the new season, your marketing efforts need to be seamless and on point. This season particularly offers a perfectly good excuse to push promotions and new product rollouts.

Here are a few things to consider as you build your message:

  • Ask yourself who you are targeting.
  • Think benefits not features.
  • Define your customer lifecycle.
  • Use multiple mediums to share your marketing message.

To read the full story, click here>>

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