ACT! by Sage Journal article: Testing your email campaigns…this holiday season

The holiday season is upon us and we need to ensure that our emails are getting delivered and getting the response we anticipate. So why not test them. This week I wrote an article for the ACT! by Sage Journal that reveals tips on what to pay attention to while testing.

Here is a quick overview

1.    Pick the variables you will test

2.    Pay attention to the amount of links

3.    Determine what the most important features

4.    The placement of your call to action

5.    Do you have headlines?

6.    Pay attention to conversions, not just clicks

To read full details click here>>

If you need some creative help, reach out to Bright Peak (Swiftpage’s creative division). They have been working hard on creating holiday templates at a special price just for you. View them here>>

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