2010 made email marketing strong, 2011 brings more

I was browsing through old Thoughtspot articles to find an idea for a blog post today and came across an article titled Small Business Marketing in 2010 by our CEO, Bob Ogdon. It caught my attention because it focused on how small businesses were just starting to incorporate social media into their marketing strategies. Wow, have we come far in the past year. It is hard to believe that social media became so big just about one year ago.

Many questions and doubts arose as to whether or not social media would overtake email marketing. The most recent hype was around the new Facebook messaging interface threatening the existence of email marketing… what ever happened to that?

One thing that has become certain is that email marketing is more present than ever. Email marketing has grown from single one off campaigns to multiple marketing touches sent over a period of time to a targeted group of recipients. Not only that, but email marketers have found creative and successful ways to incorporate social media into their campaigns.

Ogdon’s article asks, “So, what’s next?” His advice is to figure out strategic ways to market to the audience you have yet to reach. How can you grow your business through lead acquisition and management? How can you reach the audience you don’t have permission to email?

Well, guess what! Swiftpage seemed to take this article seriously and we have created a whole new sector of business to make it easier for you to take advantage of Direct Mail and Telemarketing in your marketing campaigns. With the 2010combination of Sage’s new Business Info Services with Hoovers these services become even more crucial and even more successful.

Have you had experience with Direct Mail and/or Telemarketing in your Drip Marketing campaigns?

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