ACT! by Sage Journal guest post – Good vs. Bad Content

Good content inspires your readers to take interest in what you have and entices them to take action on what you offer. Bad content does nothing.

My most recent guest post on the ACT! by Sage journal identifies the difference between well written content and the latter. Here’s a sneak peak:

Good content is useful to the party involved.

Bad content distracts from the point.

Good content answers pressing questions and encourages progress.

Bad content is company centered, not recipient centered.

Good content must have a consistent voice.

To read more, click here>>

What do you think makes good content?

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