FAQ Friday: Does a forward count as an open?

Q: Does a forward count as an open?

A: If a recipient receives a Swiftpage Email and then forwards it to other people the original recipient is scored for any opens or clicks of the forwarded email.  All of these opens are assigned to the original recipient.   These opens can be tracked whether the recipient uses the Swiftpage “Forward to a Friend” link or the “Forward” button in their email system, *as long as* the person who receives the forward views the images in the email.

Click here for additional help on interpreting reports.

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