SwiftTip-Avoiding the “Junk Trunk”

Spam, everyone gets it, and nobody wants it. Those little emails that pop into your email inbox every once in a while, and make you think to yourself, “How did this even get in here?” Yes, those emails are known as Spam. They are the emails that are sent to you without you giving them permission to do so. Spam has gotten so out of control that they have given the rest of us innocent email senders, quite a challenge in reaching inboxes. Unfortunately, sometimes our completely legal and wanted emails end up in Junk Trunks for no good reason. There is no simple solution to this problem, but if you understand how spam filters work, you can greatly increase your chances of ending up in the right folders. Spam filters are based off a point system. They have a long list of criteria with spam points assigned to each. While looking through your emails, they will assign you points depending on the violations of the criteria. If your email campaign reaches a certain point threshold, it will immediately be sent to the junk folder. The bad news is, there is no magic cure-all that will always keep you from ending up in these undesired folders. The good news is, there are certain things you can avoid to help your email from being caught by spam filters. We asked one of our own experts, Michael Beaugh, for three SwiftTips on avoiding the dreaded junk trunk.

1)“Keep the subject line crystal clear”-Readers need to know the content of your email by simply glancing over the subject line. Spammers will often use generic phrases such as “Best Deal Ever.”-providing little to know information about the specific content of the message.

2)“Make sure the subject line is short and concise.” Spammers use a lot of explanation points and caps. We know you’re excited about what you have to offer, but it’s wise just stay away from this spam-like language. As with the first suggestion, if you don’t want your email to be marked as spam, don’t do what spammers do. Easy enough!

3)“Don’t have a solid image as the body of your text. Make sure there is some text in there.” Spam filters can’t read images, so they automatically assume it is junk. Balance is key, and you be sure your email contains text to go along with your images.

Like I said, there is no trick to getting a 100% deliverability rate. But, if you follow these three simple tips from Michael, you are sure to increase your chances of avoiding that junk trunk!

Michael’s favorite song to listen to while insuring your emails are delivered: Waterpumpee by Seeed

Want more info? Visit our Deliverability page to learn more!

About chrisswiftpage

Chris Gordon joined the Swiftpage Team in November of 2009. Chris manages Channel Marketing and Sales for the company and has the privilege of working with hundreds of savvy business owners and partners worldwide. He and his wife live in San Diego where they enjoy spending as much time as possible outside, surfing and exploring the coastline. Chris can be reached at cgordon@swiftpage.com. For more information about becoming a reseller, visit: http://swiftpage.com/partnerprogram.htm.


  1. SwiftTip – It’s All About Looks « Swiftpage Email Marketing blog - August 3, 2011

    […] 4)“Balance images and text.” The saying goes something like this; too much of one thing is not good for anything. This holds very true in the case of email marketing, balance out images and texts. Not only will it help the look and feel of your template, but it will help with deliverability. […]

  2. FAQ Friday- How can I cancel an email blast that has been scheduled? « Swiftpage Email Marketing blog - August 26, 2011

    […] previously mentioned in “How to Avoid the Junk Trunk,” a deliverability best practice is to plan ahead on the sending of your email blasts. Just […]

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