FAQ Friday- What is Mail Merge?

Imagine a feature that existed solely for the purpose of making your clients feel that they are the only recipient of an email blast to thousands…Well, today must be friday because that does exist! With mail merge you can personalize emails to make recipients of an email feel as though they are the only person on that To: line.

Another bonus to this feature is its simplicity to use. Mail merge fields can be inserted anywhere in your email template by simply adding double square brackets. For example, if the mail merge field [[First Name]] is placed in your email, each recipients first name will replace the Mail Merge field when the email is sent.

You can literally personalize emails to thousands of people! Everyone wants to feel special to a company, so why not build some brand loyalty and go try this mail merge feature.

For step by step instructions on adding a mail merger field into your email campaign, click here.

Happy Friday!

About chrisswiftpage

Chris Gordon joined the Swiftpage Team in November of 2009. Chris manages Channel Marketing and Sales for the company and has the privilege of working with hundreds of savvy business owners and partners worldwide. He and his wife live in San Diego where they enjoy spending as much time as possible outside, surfing and exploring the coastline. Chris can be reached at cgordon@swiftpage.com. For more information about becoming a reseller, visit: http://swiftpage.com/partnerprogram.htm.

2 Responses to “FAQ Friday- What is Mail Merge?”

  1. I like these short little tips. They are a good reminder of the many features that Swiftpage has. Keep them coming.


  1. Win Business with Email Personalization | Swiftpage Marketing Blog - July 25, 2012

    […] use of the Mail Merge feature and include specifics about a customer in your emails. The Mail Merge tool is quite robust and can […]

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