SwiftTip – It’s All About Looks

Generally we wouldn’t condone judging solely on looks. But, in the case of email template design, looks can be the difference between a successful email campaign and a dud. There are many different options and approaches when it comes to email design. Everyone has their own unique flavor and preferences which we encourage, while we also believe in a few simple fundamentals common to most good email designs. We asked our local expert Bright Peak Agent, Luke Siegle for a couple SwiftTips on the subject, and this is what he had to say…

1)“Keep it simple and cut the clutter.” Filling your email with as much information as possible becomes difficult for anyone to follow. Focus on getting across a clearly defined purpose of your email. If you have a lot of information to convey on different topics, consider making them the subjects of your future campaigns…Look at it as getting ahead of schedule!

2)“Have a professional looking header.” It is the first thing people will notice about your email. Take the time or invest in making it look the way it should.

3)“Have a specific Call to Action.” Don’t leave your reader wondering what they are supposed to do with the information you provided to them. Have a clear button or link that readers will know to usewhen they are ready to respond.

4)“Balance images and text.” The saying goes something like this; too much of one thing is not good for anything. This holds very true in the case of email marketing, balance out images and texts. Not only will it help the look and feel of your template, but it will help with deliverability.

5)“Mimic the branding of your website.” Branding is what distinguishes you from everyone else, so use this opportunity to do just that. Consistency will help your customer recognize and relate to your unique brand.

6)“TEST IT” Make sure that everything is working correctly. There is nothing that makes a campaign messier than broken links and unclear images.

Like most things in life, email design takes practice and patience. Follow these SwiftTips Luke provided to help jumpstart your journey towards becoming a designer extraordinaire!

Luke’s Favorite song to listen to while designing: The Freshman by the Verve Pipe

About chrisswiftpage

Chris Gordon joined the Swiftpage Team in November of 2009. Chris manages Channel Marketing and Sales for the company and has the privilege of working with hundreds of savvy business owners and partners worldwide. He and his wife live in San Diego where they enjoy spending as much time as possible outside, surfing and exploring the coastline. Chris can be reached at cgordon@swiftpage.com. For more information about becoming a reseller, visit: http://swiftpage.com/partnerprogram.htm.

2 Responses to “SwiftTip – It’s All About Looks”

  1. Slick set of tips (or call them rules) Thanks for posting


  1. SwiftTip- Smarter than the Smartphone « Swiftpage Email Marketing blog - August 17, 2011

    […] the subject line short and concise” This is always important, as explained in Luke Siegle’s blog post, “It’s all about looks” template design. But in the case of Smartphones, it is even more important. You have to keep in mind that the […]

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