FAQ Friday- What is a Landing Page?

Designed by Bright Peak

In the world of online marketing, we’ve all heard that one of the best ways to improve your marketing ROI is to use landing pages. But what exactly is a landing page and why is it so beneficial?

A landing page is a website page specifically designed to capture a stream of targeted traffic. This greatly increases the percentage of visitors becoming leads because it is a targeted audience. The most important question to ask yourself in regards to your marketing strategy is “What do I want my visitors to do?” Once you have answered this question you can specialize to different needs through the use of different landing pages. For more information and references on what landing pages are, click here.

You can easily create landing pages through Swiftpage’s template manager.

Designed by Bright Peak

  • Once inside the template manager click on the “Landing Pages” tab at the top of the screen.
  • Next you will have the option to either choose a template that can be used as a landing page or view your existing landing pages.
  • Choose a template and launch it.

Pretty simple huh? Especially when the rewards can be so great! For more directions on Swiftpage’s landing pages, click here.

Now that you know what Landing Pages are and how to create one with Swiftpage, what will you use Landing Pages for?

About chrisswiftpage

Chris Gordon joined the Swiftpage Team in November of 2009. Chris manages Channel Marketing and Sales for the company and has the privilege of working with hundreds of savvy business owners and partners worldwide. He and his wife live in San Diego where they enjoy spending as much time as possible outside, surfing and exploring the coastline. Chris can be reached at cgordon@swiftpage.com. For more information about becoming a reseller, visit: http://swiftpage.com/partnerprogram.htm.

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