SwiftTip- Smarter than the Smartphone

Smartphones can do it all. They allow us to do almost anything while on the go. We thought drive thru’s were convenient – try finding the closest location of your favorite restaurant, making reservations, getting directions, looking up nutritional information, and doing it all from your phone. Now THAT is convenient – and almost crazy. We understand that more and more, email marketing is now being viewed on the go as well, along with everything else. This means, adaptation.  With the help of experts like Kassi Johnson giving SwiftTips, you can be smarter in your approach to emails sent to smartphones, and better accommodate your on-the-go readers.

1)     “Keep the subject line short and concise” This is always important, as explained in Luke Siegle’s blog post, “It’s all about looks” template design. But in the case of Smartphones, it is even more important. You have to keep in mind that the screen being used is small. If the subject line is cut off, chances are, it is not going to be read while on the run.

2)     “Your Call-to-Action needs to be above the fold” This goes along with keeping your subject line short. There is less room for the call to action to be seen. Nobody wants to take the time to dig through an email to know how they can take action on it.  Make sure your call to action is simple, stands out, and is one of the first things seen upon opening your email.

3)     “Decide on your plan of action regarding the use of text and images”  Although sending in plain text allows for high deliverability, it often comes at the expense of tracking your campaigns and gets lost in the recipient’s pile of boring emails flooding inboxes on a daily basis. We recommend segmenting and targeting your lists, varying the amount of text vs. images contained in your email, comparing your open rates, and modifying your plan accordingly.  Swiftpage will automatically convert your HTML message to plain text for smartphones and other devices not equipped to receive HTML formatting, allowing you to focus on discovering the right amount of text and images to use in emails to your specific customer lists.

Kassi’s favorite music while formulating her “smart” techniques: Sugarland

What do you like best about emails you view on your smartphone?

About chrisswiftpage

Chris Gordon joined the Swiftpage Team in November of 2009. Chris manages Channel Marketing and Sales for the company and has the privilege of working with hundreds of savvy business owners and partners worldwide. He and his wife live in San Diego where they enjoy spending as much time as possible outside, surfing and exploring the coastline. Chris can be reached at cgordon@swiftpage.com. For more information about becoming a reseller, visit: http://swiftpage.com/partnerprogram.htm.


  1. 4 Fresh Ideas for Email Design « Swiftpage Email Marketing blog - August 30, 2011

    […] Mobile devices are everywhere and are drastically changing how email readers interact with their inboxes. According to eMailMonday, “Mobile email will account for 10 to 30% of email opens, depending on your target audience, product and email type.” With mobile readership on the rise, it is crucial to add mobile friendly design elements when creating your emails. Here are a few basics to get you started: […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: