This post is not a how to guide, 5 tips to.., or even a roadmap for E-marketing success. Rather, operating from the assumption that you are a person who is interested in growing your business, I will ask 5 questions that I hope might provoke thought, narrow focus, and help you measure the success of your current growth strategy.
- What are you doing to build your list of contacts, customers, and new leads?
- Where and how are you managing this (hopefully) growing list?
- How are you effectively and strategically investing into these contacts?
- How much time and money is it costing you?
- Is it working for you?
Can you answer these questions accurately and honestly? They do not need to be long-winded or complicated answers, just honest. In fact, the more concise and specific your answers are the more likely it is that you have narrowed your strategy, are sticking to it, and can say with some confidence, “Yes” or “No”, to the important fifth question.