Growing business- What’s your strategy?

This post is not a how to guide, 5 tips to.., or even a roadmap for E-marketing success.  Rather, operating from the assumption that you are a person who is interested in growing your business, I will ask 5 questions that I hope might provoke thought, narrow focus, and help you measure the success of your current growth strategy.

  1. What are you doing to build your list of contacts, customers, and new leads?
  2. Where and how are you managing this (hopefully) growing list?
  3. How are you effectively and strategically investing into these contacts?
  4. How much time and money is it costing you?
  5. Is it working for you?

Can you answer these questions accurately and honestly?  They do not need to be long-winded or complicated answers, just honest.  In fact, the more concise and specific your answers are the more likely it is that you have narrowed your strategy, are sticking to it, and can say with some confidence, “Yes” or “No”, to the important fifth question.

About chrisswiftpage

Chris Gordon joined the Swiftpage Team in November of 2009. Chris manages Channel Marketing and Sales for the company and has the privilege of working with hundreds of savvy business owners and partners worldwide. He and his wife live in San Diego where they enjoy spending as much time as possible outside, surfing and exploring the coastline. Chris can be reached at For more information about becoming a reseller, visit:

2 Responses to “Growing business- What’s your strategy?”

  1. There is a lot of very good information in this post. Thanks. Can these pages/links be used as landing pages?

    Thanks for the tips.

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