Give it, Get it?

Image Credit: Matchstic

My wife and I recently attended a Josh Garrels concert.  We were blown away by his musical talent and left with our jaws on the floor, in disbelief about the number of unique sounds Josh was able to create with his guitar, mouth, and vocal cords.  Equally amazing, he has decided to give his newest album (and proclaimed “greatest work yet”) away for free.  No strings attached, you can go online and download his 18 song album free of charge.  Pretty awesome for all of us, but what’s in it for Josh?

Well, I can’t tell you much about Josh’s personal motivations in giving his work away for free, but I can tell you my response. Without meaning to, I became an evangelist for Josh.  I went home humming his music, shared his new album on Facebook, and have been talking about his greatness ever since.  I’m even writing this blog post.  I better be careful, I’m  starting to sound like a groupie!  But think about it, Josh offered his best to the world, on the house, and people have nothing to lose by giving his music a shot.  Some, like me, might really enjoy it and even become lifetime fans or customers.

So here’s the question, what would it look like for you to give away some of your best for free?  I know it’s radical, don’t run off yet.  For a moment, envision what you might offer, gratis.  Quality online educational seminars?  A trial of your service?  Baking recipes and how to videos? An entire brand makeover? Are you confident that a significant number of samplers would realize the value of your products or services enough to pay for them moving forward, and even potentially become evangelists for your brand?  If so, then you may want to consider giving some of your best away, free of charge.

And let’s not forget, the concert was not free, nor was the other (previously produced) album we bought after the show.  In this way, it seems that Josh is already realizing some ROI from his free gift, at least from this groupie.

Need more convincing? Check out marketing guru, Seth Godin’s personal story on the subject.

About chrisswiftpage

Chris Gordon joined the Swiftpage Team in November of 2009. Chris manages Channel Marketing and Sales for the company and has the privilege of working with hundreds of savvy business owners and partners worldwide. He and his wife live in San Diego where they enjoy spending as much time as possible outside, surfing and exploring the coastline. Chris can be reached at cgordon@swiftpage.com. For more information about becoming a reseller, visit: http://swiftpage.com/partnerprogram.htm.

3 Responses to “Give it, Get it?”

  1. Totally agree with you. Giving away something for free (as long as the free is of good value to the recipient) should always result in the ‘groupie’ effect you talk about.
    Word of mouth, trust and information is king…or queen, depending on where you come from.
    So, in response to this post, we are giving away free memberships at The Bakery Network. This may not be for everyone but if you are in the baking industry or have some helpful recipes, videos or knowledge you want to share with the world of baking, take this opportunity to get the word out.

    Here’s the link to sign up for free: http://www.thebakerynetwork.com/user/register

    Upload as many recipes and videos that you want. Teach us something we may not know.

    Cheers,
    Joe Baker
    The Bakery Network

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