FAQ Friday: How do I make sure my email gets to the inbox? Part II

As I mentioned last week, email deliverability is one of the most common topics we get asked about. You spend so much time getting your email together and sending it out, you want to make sure it gets read. Part I of this series focused on general deliverability tips. Today I’m pulling from our October edition of the Thoughtspot Newsletter. It featured some great tips to avoid spam filters that are worth repeating!

Treats to Keep Your Email from Looking Like a Trick

Spam filters are tricky little things. Avoid some of these tricky spam flags to ensure your email makes it to its destination.

1. ALL CAPS – Capital letters can be used sparingly, but when they are overused it reads as though you are yelling at your recipient and the spam filter.

2. Excessive Use of Punctuation and Symbols – Overdoing it with punctuation marks such as exclamation points (!) and question marks (?) or symbols ($, %, #) says, “Hello Spam Filter, look at me!”

3. Spammy Words – Words such as credit, free, sex, weight loss, and even mortgage rates are all flags for spam. Get creative with your thesaurus to find suitable replacements.

4. Red Letters – A red letter day may be a good thing, but red letters in your email aren’t. They are hard to read and wave a big red flag at the spam filters.

5. Dear John – The overuse of the Dear salutation in mass emails has caused it to become one of the flags spam filters look for. Try out imaginative new greetings to avoid this flag.

Stay tuned to the Swiftpage Blog for Part III of How do I make sure my emails gets to the inbox? coming next week!

Remember to check our our NEW How-To Videos to learn how to make the most of your Swiftpage account. If you are struggling with deliverability, check out our Deliverability page for some more ideas or get in touch with one of our helpful support agents.

P.S. Have a burning question you’d like to see featured in FAQ Fridays? Drop Audrey a line and let us know! ahowes@swiftpage.com.

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

3 Responses to “FAQ Friday: How do I make sure my email gets to the inbox? Part II”

  1. Audrey,
    good tips. I like these short tips. They don’t take a lot of time to read, they are informative and I can go back to them as needed.

    • Ted,
      Thanks for the feedback. We will work on keeping the tips short and sweet. If you have anything specific you’d like us to cover, let us know and we’ll get right on it!


  1. FAQ Friday: Round Up of Our Top 7 FAQ Posts | Swiftpage Marketing Blog - June 15, 2012

    […] do I make sure my email gets to the inbox? Part I, Part II, Part III, & Part IV So, yes, this technically would push the list to 10, but how do you pick […]

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