FAQ Friday: What are some underused Swiftpage features? Part II

Today we continue our series on underused Swiftpage features. Part I of the series gave you an overview of the handy Swiftpage Survey tool. Today we bring another overlooked feature to center stage.

What is the Landing Page feature?

Within the template manager you will find the mysterious landing page feature. Using the landing page feature, you are able to turn any template you have created into what is essentially a mini website. Each landing page is hosted on the Swiftpage server and is given a unique URL. You can link to your unique URL from anywhere on the web (websites, Tweets, Facebook, etc.) or within emails. All Swiftpage accounts are allotted at least one landing page. Our Pro and Team accounts can create up to 10. Landing pages stay active until you choose to remove them.

‘That’s nice,” you say, “Why should I care?” Great question! First stop thinking about your email templates as just email templates. Imagine you have a big sale coming up. So big that including all of the details in an email template would be overwhelming. Using the basic structure of a Swiftpage template, you can design a landing page with all of the details for your sale and then link to your landing page from your email.

Another example? Suppose you send a monthly email newsletter, but the articles are a little long. Create a landing page to hold the articles in their entirety and place a 3-5 sentence teaser for each in the newsletter itself. Added bonus – click through tracking to see who is reading your articles.

How about one more for good measure? You want visitors to your website to sign up to receive your email communications. Create a Swiftpage Survey Form (read more about those in last week’s post) with a template background and you’ve got your landing page. Now throw a link on your home page to the form and wah-lah, you are collecting new email subscribers.

The Swiftpage Landing Page feature has been used to:

  • Create a page specific to single product
  • Promote a sale featuring many products
  • Detail a customer appreciation event
  • Collect data from website visitors
  • Provide additional details on a specific promotion
  • Feature recent projects done by a nonprofit
  • Make a ‘Thank You’ page for customers to land on after filling out a form
  • Collect orders for an eBook
  • How will you use it?

Here is a great resource to learn how to easily create landing pages using the Swiftpage Landing Page feature. Give it a try and let us know how you use your landing page. By the way, if you are looking for a custom landing page design, talk to Bright Peak.

Have questions about Swiftpage? Get in touch with one of our helpful and friendly support agents.

P.S. Have a burning question you’d like to see featured in FAQ Fridays? Drop Audrey a line and let us know! ahowes@swiftpage.com.

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

Trackbacks/Pingbacks

  1. FAQ Friday: What are some underused Swiftpage features? Part III « Swiftpage Email Marketing blog - December 9, 2011

    […] some get missed. Part I of this series gave you an overview of the handy Swiftpage Survey tool and part II opened your eyes to the cool Landing Page Feature. Today we introduce you to a pair of features […]

  2. FAQ Friday: What are some underused Swiftpage features? Part IV « Swiftpage Email Marketing blog - December 16, 2011

    […] series on the underused features hiding within Swiftpage. In Part I we reviewed the Survey Tool, Part II shed light on the Landing Page Feature, and Part III explored the ins and outs of the Document and […]

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