FAQ Friday: What are some underused Swiftpage features? Part IV

We’ve come to the end of our series on the underused features hiding within Swiftpage. In Part I we reviewed the Survey Tool, Part II shed light on the Landing Page Feature, and Part III explored the ins and outs of the Document and Image Libraries. Today we discover two more little features sure to make your editing life easier.

Tell me about Mail Merge and SPE Profile Mail Merge.

When editing a template, you have the option to add merge fields. These merge fields make it easy to personalize your email blasts and create templates for other users in your account.

Mail Merge: Ever gotten a blast email addressed to you and wondered how they personalized the email? The answer is Mail Merge. Personalized emails help to develop your relationship with your contacts and have been shown to increase conversions. Mail Merge fields can be inserted anywhere in your email template and automatically populate the personalized information when you send the email. Mail Merge fields always begin and end with two brackets [[Mail  Merge]]. Here’s an example…

Before Send:

Hi [[First Name]],

I am looking forward to seeing you in [[City]] for the Road Show!

Sincerely,

Audrey

After Send:

Hi John,

I am looking forward to seeing you in Denver for the Road Show!

Sincerely,

Audrey

SPE Profile Mail Merge: If you have several users in your account and regularly share templates, you need to be using SPE Profile Mail Merge. Each user has their own user profile with their contact information. By inserting SPE Profile merge tags and distributing the template, the user doesn’t have to go through the added work of editing this information. When the user sends an email, tags will be converted to the matching fields in their User Profile. Here’s an expanded example of the letter above…

Before Send:

Hi [[First Name]],

I am looking forward to seeing you in [[City]] for the Road Show!

Sincerely,

[[SpeProfile_OwnerName]]
[[SpeProfile_OwnersTitle]]
[[SpeProfile_CompanyWebAddr]]

After Send:

Hi John,

I am looking forward to seeing you in Denver for the Road Show!

Sincerely,

Audrey Howes
Marketing Associate
www.swiftpage.com

Note: When you send yourself a test email, the Mail Merge fields will show in parentheses, since there is no contact selected on a test send. The SPE Mail Merge fields will populate.

Hi (Test: First Name),

I am looking forward to seeing you in (Test: City) for the Road Show!

Sincerely,

Audrey Howes
Marketing Associate
www.swiftpage.com

Start using merge fields in your email blasts and let us know how it goes!

Have questions about Swiftpage? Get in touch with one of our helpful and friendly support agents.

P.S. Have a burning question you’d like to see featured in FAQ Fridays? Drop Audrey a line and let us know! ahowes@swiftpage.com.

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

6 Responses to “FAQ Friday: What are some underused Swiftpage features? Part IV”

  1. Hi, I’m new to Swiftpage but have some experience with other HTML e-mail sites, is there a list available with all the mail merge codes? Like a cheat sheet

    • Are you using Swiftpage Connect or one of our Sage E-Marketing integrations?

      • Sage e-Marketing… I found the [[SpeProfile_UserName]] codes but just wondering if there were any others.
        Thanks!

      • With Sage E-Marketing, you are only limited by the fields that are in your database. You can put any mail merge field into your template, as long as your database includes that field. (For instance, if you have a field called Purchased in your database, you can put a [[Purchaed]] mail merge field into your template.)

  2. OK – great, thanks!

Trackbacks/Pingbacks

  1. FAQ Friday: What are some underused Swiftpage features? Part IV | Auto responder - December 16, 2011

    […] under: FAQs, Frequently Asked Questions, How-To Swiftpage Email Marketing blog © 2011 Auto responder SEO services Powered by CTR […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: