FAQ Friday: What is and opt-out and why should I care?

An opt-out is a recipient of your email who chooses to unsubscribe from future emailings. Once a recipient opts-out of your email list Swiftpage emails will no longer be sent to their email address, even if the email address is still present on your list.  Swiftpage maintains your opt-out list and checks it against all email blasts you send.

Why should you care? Regularly monitoring your opt-outs is an important and necessary part of the email marketing process. If you find that a large number of subscribers unsubscribe shortly after signing up, evaluate the type of information or offers your are sending and relevancy for your email audience. If you have a significant number of opt-outs after a certain email, try to ascertain what was unappealing or possibly offensive about your email.

Want to see your opt-out list? Login to Swiftpage and click on the Reports button, followed by the Suppression Data button at the top of the screen. Then enter your Account Password and click on Email List. An Excel file with contacts who have opted-out of your emails will be emailed directly to you.

Important note! If a request to be opted-out is sent directly to you, it is still a valid opt-out. If you are using the Swiftpage List Manager you are able to go to the contact’s listing and manually check the opt-out box. You may also send the recipients’s email address to support@swiftpage.com with your Account Name and we will add that email address to your opt out list.

Have questions about Swiftpage? Get in touch with one of our helpful and friendly support agents.

P.S. Have a burning question you’d like to see featured in FAQ Fridays? Drop Audrey a line and let us know! ahowes@swiftpage.com.

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

9 Responses to “FAQ Friday: What is and opt-out and why should I care?”

  1. I have noticed that the clients that have used the Opt out option no longer appear in the ACT database. Does this automatically update the ACT database?

    • Miriam – Thanks for your comment. Swiftpage does not remove contacts from ACT! Since our system doesn’t remove contacts from your database, I would suggest contacting Technical Support if you still feel you are having issues. Let us know what you find out!

  2. Does SwiftPage automatically update the contact in ACT with that they opted out?

    • Mona-If you write the histories to ACT!, the opt out will show in the contact history notes. Alternatively, you can manually create and mark an opt out field for the contacts.

      Either way, once a contact opts out, we will not deliver email to them again, even if that contact is still in your sending list. Sending to an opt out will count against your send limit we won’t actually deliver to opt out contacts.

      • Thanks Audrey. Any way we can automate Swiftpage to update the opt-outs in a field in ACT? If not, are the plans to included this feature in a future release?

      • Mona – Right now it is still a manual process. I am not sure if this is something that will be in a future release or not, but I will let our engineers know of the request!

      • We are using Constant Contact now and ACT and we are evaluating whether we are moving to SwiftPage. Not having the opt-out auto-updated to ACT is disappointing. Apart from the integration to ACT which is a huge plus, do you have any comparison of SwiftPage to Constant Contact feature-wise?


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    […] What is and opt-out and why should I care? […]

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    […] a Swiftpage survey to my website? 6. How do I link to or unlink a PDF from my basic template? 5. What is and opt-out and why should I care? 4. What is a Bounce? 3. What size should my images be? 2. Why does my email in Gmail look […]

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