Phenomenal Networks, a Cisco Premier Partner, designs and implements systems that enable organizations to reduce costs while improving operating efficiency, customer responsiveness and network security. The company specializes in complete business solutions for Education, Healthcare, Manufacturing and Retail.
Solutions include unified communications, video conferencing, network security and mass emergency communication.
Based in Minnesota, the company is privately owned and continues to expand with a goal of reaching outside MN in 2012 and beyond. Current annual revenues exceed $2 million. Learn more about Phenomenal Networks >>
We recently chatted with, Alan Ainsworth, Director Marketing at Phenomenal Networks Inc. to ask him how Phenomenal Networks uses email marketing. Here is what he had to say:
We send monthly newsletters to over 6,000 prospects, industry partners and customers. We split the lists into three segments to reflect and focus on our target markets – Healthcare, Education and General Commercial
Our goal is to both educate and inform readers and continue to build our brand. Content includes latest industry news and ideas, our partner product updates such as Cisco and Vidyo, show dates and often case studies.
We also use a different format for news releases and specific event invitations from time to time.
What response have you seen from your community since you began using e-marketing?
We have generally got an average of over 10% opens and a lot of positive comments on content and interest in continuing to read newsletters. We believe that our brand is strengthened by use of the newsletters. We have just started a Social Media project and are using the new Swiftpage publishing capability.
Any other comments or advice for businesses looking to use e-marketing?
Key to inform not just sell. Important to be consistent in publishing timing and image. Always feature some call to action – open a link to a PDF, video etc. Keep main content as short and simple as possible with links “for more”.
Phenomenal Networks is doing so many things right — segmenting their list, sending varied communication, tracking their results, and expanding to social media; to name a few. Thanks so much for sharing with us, Alan!
If your company is interested in being featured in a future Meet and Greet, drop us a line and let us know.