Originally published in the January 2012 Edition of Thoughtspot . We’ve broken the article down into 4 parts to allow us to focus on one email type per post. Click here to read the post on Newsletters or click here to learn more about Promotions.
What is it: Email is an excellent medium to extend an invitation to an event, webinar, group, etc. When an email invitation is opened, the invitee is likely within a few mouse clicks of their calendar. This allows them to quickly respond and add the date to their calendar. Email invitations give you excellent reporting and make it easy to collect responses. Take a look at our Event Marketing guide for more insight.
When should I send it: As you are planning events throughout the year, include sending email invitations on the to-do list. For a conference or larger event, you will likely want to start your email communication a few months in advance. For smaller events such as open houses, 4-6 weeks out is generally a great time to start inviting. If you are hosting events online such as webinars or chats, 1-4 weeks in advance is generally ample time to collect a good group of attendees.
Here are two stellar examples of an email invitation.
Why it Works:
- UDF lists information in order of importance, beginning with the event date and time.
- The event description is informative and reads nicely in bulleted format.
- Registration link is provided along with contact information if registration assistance is needed.
Why it Works:
- Arctic Cat keeps the email very brief and focused on the tour.
- The Call to Action is very obvious and not lost in clutter.
- Branding is consistent with the Arctic Cat look and feel.
- Social media links are included as is social sharing for readers who want to invite friends to the tour.
Have a standout email design or just want to invite us to your event — send the email our way. We’d love to feature it in a future post (and maybe come to your party). One more post to come on Monday… all about announcments.