Originally published in the January 2012 Edition of Thoughtspot . We’ve broken the article down into 4 parts to allow us to focus on one email type per post. Click here to read the post on Newsletters, click here to learn more about Promotions, and check out Invitations here. By the way, we’d love to see your best work. Send your examples our way! We might feature it in a future post!
What is it: Email announcements are a way to keep your contacts informed of what is going on in your business or in the world that directly affects your contacts. For example, if you hire a new staff member, send an email to announce the hire to your contacts with a brief bio about the person and their contact information. For businesses in specific industries such as travel or finance, send an announcement when weather may affect travel or when stocks jump. Announcements keep your business in front of your customers and instill confidence in your brand and expertise.
When should I send it: Announcements are the one type of email that can’t usually be planned for. Consider having a template designed and ready for when an announcement needs to be sent. Having a template at the ready prevents you from scrambling to write content and design a template. As an expert in your field, it is important to discern when sending an announcement will boost confidence or cause unnecessary worry.
Here are two great examples of email announcements.
Why it Works:
- Animoto neatly packages their announcement in 4 words: Animoto – Now with Instagram.
- Main Call to Action button stands out and has ample white space surrounding it.
- Secondary announcements don’t detract from the main message.
Why it Works:
- In more of a press release format, the header and headline make the announcement clear.
- Text provides concise information as to how the app functions.
- Both the image and the Download Now link act as the Call to Action.
Now that you are familiar with the types of email marketing, sit down with your marketing team this week and add email marketing to your calendar. Consider creating several templates that match your brand so you are ready when it is time to hit send. By carefully planning your email marketing in tandem with your overarching marketing strategy, you will strengthen your marketing efforts exponentially!
Remember to send us your examples! We can’t wait to see them.