The Art of Spontaneity: Email Marketing on the Fly

Some of us seem to be born with a naturally spontaneous disposition while others of us can’t eat lunch or take a bathroom break unless it is on our calendar. Whether we were born with innate spontaneity or not, we marketers need to learn to be spontaneous once in a while and to be prepared when spontaneous opportunities present themselves.

Here’s a great example. A few weeks ago, the Denver area experienced a blizzard that dropped about two feet of snow. Many businesses shut down and grocery store shelves were barren. On the day of the blizzard our Creative Director, Missy Bergen, received emails from two local restaurants letting her know they were open for business. These restaurants seized an opportunity to be spontaneous and ran with it. I would wager a guess that it didn’t take much time to put these emails together since they used their predesigned email templates. By being prepared with predesigned email templates, both Mad Greens and Pasquini’s were able to act on a moment’s notice to tell the world (or at least the Denver area) to come dine at their establishments. Well done!

Mad Greens Snow Day Email

Mad Greens enticed subscribers to venture out by presenting a special offer in their snow day email.

Pasquinis Snow Day Email

Pasquini's lets their customers know not only that they are open, but that they can deliver even in the middle of a blizzard.

Received an email lately that made you go, “Wow!”? Send it to and we may feature it in a future post.

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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