Recently I stopped to grab a bite to eat with my famished 3-year-old (hence the stains on the paper). We grabbed burgers at our local Jack in the Box. As I was eating I noticed the tray paper below my meal. “Emails from me. Awesome deals for you.” I was immediately drawn in and read the rest of the copy. Plus, I did just what they hoped I’d do — I signed up for the Secret Society of Cool People. I’d like to give Jack in the Box mad props for their creative use of a tray liner to boost their email subscribers! Now, what can you do to be creative and increase your opt-ins?
Once I signed up, Jack followed up with this short and sweet welcome email. I love how they included all of their social networks to increase their reach. How are you welcoming your subscribers when they sign up for your emails?