Sign Me Up for the Secret Society of Cool People

Recently I stopped to grab a bite to eat with my famished 3-year-old (hence the stains on the paper). We grabbed burgers at our local Jack in the Box. As I was eating I noticed the tray paper below my meal. “Emails from me. Awesome deals for you.” I was immediately drawn in and read the rest of the copy. Plus, I did just what they hoped I’d do — I signed up for the Secret Society of Cool People. I’d like to give Jack in the Box mad props for their creative use of a tray liner to boost their email subscribers! Now, what can you do to be creative and increase your opt-ins?

Jack in the Box

Once I signed up, Jack followed up with this short and sweet welcome email. I love how they included all of their social networks to increase their reach. How are you welcoming your subscribers when they sign up for your emails?

Jack in the Box Welcome Email

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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