FAQ Friday: Can I create a template made from a single image without any text?

While technically possible, we don’t recommend creating templates this way and here’s why:

  • Large images can get compressed and lose resolution quality resulting in a blurry image and a bad email.
  • Image only templates are often flagged as spam, especially emails with a single image and no text.
  • Most email clients are set not to download images and require action from the email reader. The result: a big empty box.

The best email templates include a mix of images AND text. Many big name retailers send image only templates, but their images are sliced and include alternative text. (Note: this is advanced HTML coding). See the example below sent on Leap Day from Shutterfly (click on the image to see a larger view). Their email is pretty much image only, but it is sliced into many parts. Each image has an alternative text tag that is visible when images are turned off. When images are turned on, the email is certainly much better, but action is still possible without images.

Shutterfly Example

If you are having trouble with your template or have other question about Swiftpage, reach out to our Customer Care team. They are ready and waiting to assist you with your email marketing needs.

Happy Emailing!

P.S. Have a burning question you’d like to see featured in FAQ Fridays? Drop Audrey a line and let us know! ahowes@swiftpage.com.

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.


  1. Email Marketing that Fails Everytime | Swiftpage Marketing Blog - April 25, 2012

    […] Fail #1 – Sending one big image.Like most email recipients, I default to downloading my images. I received this email with one giant image and the above is what I saw. There isn’t even an alternate text tag to tell me more about the image. How many seconds do you think it too before I hit Delete? Find some solutions to avoid the single image email here. […]

  2. Alternative Text: The Good, The Odd, and The Missing | Swiftpage Marketing Blog - May 8, 2012

    […] Tie Bar had a major miss with this email. They used an image only email, which can work, however they did not use any alternative text to explain their images and offer. […]

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