Are you in the education business? Robert G. Allen says yes! Take a moment out of your day and evaluate how well you are educating your customers.
“No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.”
– Robert G. Allen
Questions to ask yourself:
- Make a list of 10 advantages of doing business with your company. Look over your list. How are you leveraging your advantages in your marketing efforts?
- What methods do you use to educate your customers? Which method is the weakest? The strongest? Why?
- What are 3 ways you can be more effective at educating your customers?