Remember the childhood poem: Pete and Repeat were in a boat, Pete fell out, who was left? ‘Repeat.’ Pete and Repeat were in a boat, Pete fell out, who was left? ‘Repeat.’ It could go on and on and on. While Pete and Repeat gets old fast, there is something valuable to be learned about repetition in marketing.
“Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.”
– Nile Rodgers
Questions to ask yourself:
- It has been proven that most people and businesses need to receive marketing pieces 7 times from a company before making a purchase. Do you use repetition in your marketing efforts? How?
- Repetition does not mean sending the same piece 7 times. How do you vary your marketing plan? What methods do you use to reach out to your potential customers?
- Name 3-5 ways you can make better use of repetition in your marketing?