A Marketing Moment: Inspiration for Today’s Marketers

Marketing research is available in abundance with a simple Google search. In some ways the art of marketing is being lost in puddles of research. Today’s moment reminds us that there is more to marketing than research.

“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”

– David Ogilvy

Questions to ask yourself:

  1. Are you reluctant to use your judgement? Why or why not?
  2. Do you find that you rely too much on research instead of instinct?
  3. In what areas should you use a little less research and a little more ‘illumination’ or instinct?

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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