Get Em’ Back: Reengaging Inactive Subscribers – Guest Post on the Sage ACT! Journal

Companies have varied methods for dealing with inactive email subscribers. Some don’t even know they have them, many ignore them and keep on sending like nothing is wrong, while others remove them from their lists completely. None of these methodologies is really correct, yet, acknowledging and targeting inactive subscribers is a must.

So, why do people who subscribed to receive your communications become inactive anyway? Dela Quist of Alechemy Worx suggests there are 5 main reasons that your subscribers become inactive:

  1. They want your email, but haven’t needed your product for a while.
  2. You’re receiving false negatives – your email is optimized to be read with image blocking on, so some subscribers could be opening it without you knowing.
  3. The subscriber doesn’t want your email, but doesn’t care enough to unsubscribe.
  4. Email address churn – the subscriber no longer uses or rarely checks that email address.
  5. They don’t see your email because it goes into the junk folder.

With this knowledge in hand, we can forge ahead and create a methodology targeting your inactive subscribers that actually works.

Read on to see tips for handling your inactives >

You may also want to check out our post Reawakening Inactive Customers and read more about why customers go inactive.

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

2 Responses to “Get Em’ Back: Reengaging Inactive Subscribers – Guest Post on the Sage ACT! Journal”

  1. We need a follow-up email message to follow our info templates prepared as per the request, to suggest the receiver check their junk / spam boxes. We are learning a lot of our reply message are going into spam / junk.

    • David – You might want to give our customer care team a call to see how you can improve your deliverability. For example, have you set up an SPF record?

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