What You Need to Know: 8 Simple Rules for Great Email Design

Email marketing has been and will continue to be one of the most  central components to most companies marketing strategies. The potential ROI is  just too good to ignore. The difference between successful email marketing and  trips to the junk bin hinge on one main component: email design. Here are eight  tips to take your email designs from good to great.

  1. Your Brand Has a Style
    Over  20% of the Swiftpage customers we surveyed last month about Email Marketing and  Design said their emails don’t match their company branding. We know it is  tempting to do your own thing, but the cost might not be worth it. Customers  build familiarity and trust with your brand by repeatedly seeing your company’s  logo, colors, font styles, etc. Especially in email, customers want to know  exactly who is sending the email and only trust emails that look familiar. We  recommend that you create a simple style guide for your company. Make a list of  acceptable fonts, colors, secondary colors, and logos that can be used for  various publications. If you already have a style guide in place, do an email  check-up to see what is aligned with the guide and what needs some adjustment.

Want to see the other 7 tips? Trust me, you do, read on >

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.


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    […] The color scheme stays true to the Backpacker branding and inspires thoughts of the mountains at sunset (at least it did for me.) Read about why consistent branding is important here. […]

  2. Get Inspired: Collection of Our Favorite Email Design Posts | Swiftpage Marketing Blog - August 2, 2012

    […] What You Need to Know: 8 Simple Rules for Great Email Design […]

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