A Marketing Moment: Inspiration for Today’s Marketers

“The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that’s how long it’s going to take, guys.”

– Seth Godin

Questions to ask yourself

  1. Where does the loudest voice come from in your business? Employees, investors, customers?
  2. Does your team know, understand, and believe in the vision for your business? If not, how can you better communicate your vision?
  3. Are you in it for the long haul? What does long haul mean to you?

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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