Email Marketing that Fails Everytime

Recently some pretty major email marketing fails have landed in Swiftpage inboxes. When emails like this arrive in our inboxes, our hearts hurt a little. So, learn a lesson the easy way from these guys and stay away from our fail list in the future.

Fail #1 – Sending one big image.Email Marketing Fail 1Like most email recipients, I default to downloading my images. I received this email with one giant image and the above is what I saw. There isn’t even an alternate text tag to tell me more about the image. How many seconds do you think it too before I hit Delete? Find some solutions to avoid the single image email here.

Fail #2 – Using BCC instead of an email service like Swiftpage.

Look what happens when people start replying to all. These are only a couple of examples of the mass exodus of supposed ‘subscribers.’ Solution, use Swiftpage and we’ll mange your opt-outs.

Fail #3 – Really bad subject lines.

Whose new website? Why do I want to see it? Why are you YELLING at me? Need some subject line advice? Check out this post.

Have you received any email marketing fails recently? Leave a comment and tell us about them.

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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