Recently some pretty major email marketing fails have landed in Swiftpage inboxes. When emails like this arrive in our inboxes, our hearts hurt a little. So, learn a lesson the easy way from these guys and stay away from our fail list in the future.
Fail #1 – Sending one big image.Like most email recipients, I default to downloading my images. I received this email with one giant image and the above is what I saw. There isn’t even an alternate text tag to tell me more about the image. How many seconds do you think it too before I hit Delete? Find some solutions to avoid the single image email here.
Fail #2 – Using BCC instead of an email service like Swiftpage.
Look what happens when people start replying to all. These are only a couple of examples of the mass exodus of supposed ‘subscribers.’ Solution, use Swiftpage and we’ll mange your opt-outs.
Fail #3 – Really bad subject lines.
Whose new website? Why do I want to see it? Why are you YELLING at me? Need some subject line advice? Check out this post.
Have you received any email marketing fails recently? Leave a comment and tell us about them.