There are hundreds of social media networking websites out there, but there is no denying that Facebook is the King. Facebook is approaching 1 billion members, which means that no matter what kind of business you operate- your target audience members are using Facebook in one way or another! As any smart marketer knows, you want to be where your target audience is. A Facebook marketing strategy allows a business to share and communicate with target audience members in order to build a relationship with them over time. Valuable insights can be gained from Facebook fans, as long as you are willing to take the time to analyze their thoughts and behaviors. Facebook is typically used as a brand building tool or even a customer service tool but it can also help improve SEO efforts. If you’re going to set up a Facebook page, you should optimize it in the same way that you would optimize your website or blog. Remember, always keep SEO in mind when engaging in any online (or offline!) activity. Here are 3 easy ways to optimize your Facebook page for search and possibly attract a new audience:
Utilize the “Info” Page
It’s possible that a prospective customer or client may end up on your Facebook Page before they visit your website. This means that you need to use your Facebook Page as another outlet to tell your story. Don’t assume that Facebook followers already know everything about you. Utilize all of the space that Facebook gives you and write a detailed description of your business that includes relevant keywords. Link to your website. This can help generate traffic to your website and also adds to your link building portfolio. Facebook also allows you to cross link to other social profiles.
Create a Custom URL
Why leave your Facebook page URL as the default if you don’t have to? Facebook allows businesses to create a custom URL for their Page. Include the business name along with keywords in the URL. If you operate a local business, including the location is a good idea too. For small local businesses, it’s very possible that your shop has the same name as a shop somewhere across the country. This helps distinguish your business from theirs.
An important component of an online marketing strategy is developing useful content to share with target audience members. Facebook fans are fans for a reason. Nobody forces them to become a fan. They obviously are interested in what you have to say. Therefore, a Facebook Page is a great place to share links to your content marketing collateral like blog posts, articles, videos, etc. Sharing on your Facebook Page can help boost your “social signals”, which is now a search engine ranking algorithm. The search engines take note of content that is passed along in social media since these links are considered to be trusted.
A Facebook Page shouldn’t be a priority over the web properties that you own (like your website or blog) but it’s still an important marketing touchpoint. Optimizing a Facebook Page can help establish credibility and improve its visibility.