Positioning in the marketplace is essential to success. Today we think about broadening the scope to multiple positions for maximum impact.
“If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income.”
– Jay Abraham
Questions to ask yourself:
- Make a list of your current market positions. Circle those where your competitors also have a major presence.
- Now, brainstorm a list of market areas where you don’t currently have a major presence. Circle those where your competitors have a major presence.
- Take a look at both lists side by side and select 3 areas to attack the market. Set down a strategy and a timeline with your team right away.