Guest Blog: The best social media monitoring tools every small business should know about

Originally posted in the Sage ACT! Journal by Vardit Jonasz.

Social media monitoring tools can be extremely useful to help brands, companies and individuals keep up with all relevant social media activity. Today brands needs actionable insights and not just numbers or bare analytics. But with so many tools out there (with some being free and others that costs thousands of dollars a month), it’s important to find the one that best fits your business and your needs without burning a hole in the pocket!

Here is the short list of my favorite ones:

SproutSocial – is my favorite starting at only $9/month – this application is very easy to use and can make your social life way more effective by offering complete Social Media Monitoring, effective Customer Engagement and a way to measure the effectiveness of your engagement efforts.

Gremln – previously known as Twaitter, another great tool (Stating at $6/month but free plan is also available), helps you keep track of all your social media accounts, allowing you to schedule posts, monitor your reputation and analyze the response to your content.

Hootsuite is another popular tool starting at $5.99/month (free plan is also available) – Hootsuite is great for managing social conversations by allowing teams to efficiently track conversations and measure campaign results

Don’t want to do it yourself? You can outsource your social media management efforts to companies like: FanPilot or MainStreetHub.

What tools are you using for your business social media monitoring?

Don’t forget to check out the new Sage E-marketing for ACT!  Enhancements that let users share email marketing communications via Facebook®, Twitter® and LinkedIn® when launching campaigns, and add links to these social networks in email footers so recipients can share them too.


About the Author

Vardit Jonasz is a Senior Product Manager for Sage Small Business Solutions Division and a Social Media Enthusiast. She loves everything SaaS, Mobile and Social CRM.

About Swiftpage Guest Blogger

We love to share the limelight on our blog and feature guest bloggers. We select guest bloggers who have a unique perspective or expertise to share. Enjoy their posts!


  1. Guest Blog: The best social media monitoring tools every small … | The Small Business Social - May 1, 2012

    […] May 1, 2012 by Swiftpage Guest Blogger 0 Comments […]

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