Economics of Email Marketing

Originally published in the April 2012 Edition of Thoughtspot.

The economic climate today might lead you to wonder if email  marketing is truly still worth the time and expense. We’ve been doing a little  research and have some insight for you on the economics of email marketing.

1. Opportunity Cost

The Direct  Marketing Association shows an ROI of $40.56 for every $1 invested in 2011. They  project that the figure will drop to $39.40 this year, when email will account  for $67.8 billion in sales (source).  Email marketing proves itself year after year with incredible returns on  investment. If email marketing has been on the chopping block for your  organization, we suggest you rethink your budget allocation or risk missing out  on your cut of this year’s $67.8 billion pie. If you need some help calculating  your ROI, check out this ROI  calculator from Bplans.

We’ve got lots more for you! Continue reading >

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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