It’s one of my favorite times of year. My birthday is coming up and the birthday emails are starting to pour in. Free burgers, brownies, drinks, and cookie dough are all making their way to my inbox. Now, I know all this means is each company’s email system automatically sent me an email because my birthday popped up in their database, but it makes me feel special all the same.
One email that really stood out was from Papa Murphy’s. I was totally taken with their subject line: Your birthday is fresh on our minds. It makes me feel like there is someone out there truly thinking about me and sending some birthday love my way.
Your customer’s birthdays offer an excellent opportunity to strengthen the committment they have to your brand. Take a hint from Papa Murphy’s and make birthday emails a part of your regular email marketing. Everyone likes a little birthday love!