From the Inboxes of Swifties: Open Worthy Subject Lines

Subject lines are an essential element of a successful email marketing campaign. Today we look at some of our favorites from our inboxes this week.

Say Good-Bye To House, Idol Crowns a Winner – Xfinity TV

  • Gives a couple of options of what to watch tonight to reach different audiences
  • Short and to the point

It’s a beautiful thing… – Fidelity National Home Warranty
To put it plainly… →
– SiriusXM

Oh, the bags they’ll need to get there… – eBags

  • All 3 of the above draw the recipient in with the use the growing trend of ellipses (…). The ellipses leave the reader hanging and wanting to know more.

Here Comes the Sun: Shop Our Hot New Arrivals – Dwell Studio

  • “Subject line makes me think of the Beatles song and summer!” – Lindsey Weinig (You’re singing Here Comes the Sun now, aren’t you?)

Plan Ahead and Save a Few Bucks – Frontier Airlines

  • Very short and to the point.
  • Gives a clear idea of the call to action to come in the email.

Who’s missed? You are! Come back and save up to 40%. – Proflowers

  • Nice subject line to reengage inactive subscribers. Makes them feel appreciated and needed.

Five Handy Things You Can Do with Google’s New Knowledge Graph Search – LifeHacker

  • Good use of a number in the subject line. Would have been even more appealing if they had used 5 instead of Five.

Mind Tools Newsletter 239: It’s Not Your Job! – Mind Tools

  • Branding at the front of the subject line is clear and concise.
  • Smart to still include a descriptor of what is inside the newsletter with ‘It’s Not Your Job!’.

14ers.com iPhone App is Here! – 14ers.com

  • Short and to the point
  • Drive email subscribers to the call to action right away

Time is of the Essence! Discounts + New Classes at Lafayette Park + Marina! – Boot Camp SF

  • Makes me think I am going to miss something if I don’t open the email
  • Lots of info packed into a subject line.

92pt Sauvignon Blanc Sancerre Blanc Vieilles Vignes 2009 Roger et Didier Raimbault – WTSO.com

  • All of the info besides the price is in the subject line.
  • “I don’t even need to open the email to know whether/not I am interested.” – Missy Bergen

What subject lines have caught your eye lately?

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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