10 Tips to Make Your Subject Lines Shine

Originally published in the May 2012 Thoughtspot Newsletter.

Subject lines are often the last item on our email check  list; an afterthought or a last-minute entry to meet a deadline. As a result,  we often miss an opportunity to increase opens, prevent some spam filtering, and  get more clicks on our calls to action. Get out of the subject line slump and  turn your subject lines into winners with these 10 tip

  1. Ditch the Jargon
    In your  industry you likely have common jargon and abbreviations that those in your  audience may not understand. When you are writing your subject line, beware of  jargon and acronyms; avoid any words or phrases that could go over your  recipients’ heads. Choose language that your audience will understand and  resonate with.
  2. Start the Call
    The call  to action in your email should begin in the subject line. The call to action  tells your recipients what you want them to do with your email. For example,  ‘Sign up!’ ‘Purchase now!’ ‘Like us on Facebook.’ Tee your recipients up for  the call to action in the subject line. Use words and tones similar to the  content in your email to draw them in and hint at what you want them to do. For  newsletters, give an enticing overview of your content. For a promotional  email, be sure to include the promotion in the subject line (i.e. 20% Off the  Whole Store – Today Only!).
  3. Do a Test Run
    Testing  is an important aspect of every part of the email marketing process. The  subject line is no exception. If you are getting ready to set up a Drip  Marketing campaign or send out a really important email, try experimenting with  various subject lines as Pay Per Click ads a few weeks before your send. See  which Pay Per Click ads generated the most clicks and try those as your email  subject lines.

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About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.


  1. Swiftpage Contest: What’s Wrong With This Subject Line? | Swiftpage Marketing Blog - June 5, 2012

    […] Avoid making the same mistake a Groupon and read our subject line tips > Share this:Like this:LikeBe the first to like this post. Email Marketing, Just for Fun Bad Subject Line, subject lines, Swiftpage Contest […]

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