Email Marketing that Wins Brand Loyalty

Want to build more brand loyalty? Who doesn’t? Our Manager of Client Services, Kassi Johnson, passed along this email gem sure to build brand loyalty. 1-800-PetMeds sent Kassi an email as a thanks for filling out their survey. That in itself is a nice gesture, but included in the email is a discount for Kassi and her friends. The email works because the intent is immediately discernible, the discount is a great bonus and the call to action is easy to find and click. 1-800-PetMeds is sure to build brand loyalty if they continue to send emails such as this! Well done, 1-800-PetMeds.

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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