Want to build more brand loyalty? Who doesn’t? Our Manager of Client Services, Kassi Johnson, passed along this email gem sure to build brand loyalty. 1-800-PetMeds sent Kassi an email as a thanks for filling out their survey. That in itself is a nice gesture, but included in the email is a discount for Kassi and her friends. The email works because the intent is immediately discernible, the discount is a great bonus and the call to action is easy to find and click. 1-800-PetMeds is sure to build brand loyalty if they continue to send emails such as this! Well done, 1-800-PetMeds.