Today’s marketing moment is all about the strategy of marketing prioritization.
“In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.”
– John Romero
Questions to ask yourself:
- Which group of customers do you spend the most time marketing to? Why?
- What metrics or systems do you use to determine who your best customers and prospects are?
- How do you market to your best customers? How can do improve your marketing to your best customers?