A Marketing Moment: Inspiration for Today’s Marketers

Today’s marketing moment is all about the strategy of marketing prioritization.

“In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.

– John Romero

Questions to ask yourself:

  1. Which group of customers do you spend the most time marketing to? Why?
  2. What metrics or systems do you use to determine who your best customers and prospects are?
  3. How do you market to your best customers? How can do improve your marketing to your best customers?

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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