FAQ Friday: What should I do with my email reports?

Often we get so caught up in the SEND of an email, we forget to go back and see how our email was actually received. Swiftpage email reports give you TONS of usable data — from who opened your email to what links they clicked on to how many times your email was forwarded to a friend. All of this data gives you and your sales team actionable ways to follow-up with your contacts.

For example, let’s say you have a group that clicked for more information on a certain product. Follow-up with a phone call or email to give them more information and allow them to ask questions. Another example… let’s say you have a group who never opens your emails. Consider sending them a direct mail piece to reignite their interest in your company and email program. The useful information you can glean from your email reports is almost endless.

Now, sit back, relax, and take 2 minutes to watch our How-To Video all about interpreting your reports.

Happy Emailing!

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.


  1. FAQ Friday: What is the average email open and unsubscribe rate? | Swiftpage Marketing Blog - March 15, 2013

    […] These are just 2 of the metrics to look for when you analyze your email campaigns. Learn more about everything your reports track and how to make the most use of that data here and here. […]

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