A Well-Balanced Email Gives Inspiration to the Rest of Us

Our Bright Peak Manager, Luke Siegle, sent me this little email last week.  He was inspired by it (as was I) and there many lessons we can glean from Backpacker’s example.

  • The overall design is simple with an excellent balance of text and images.
  • The color scheme stays true to the Backpacker branding and inspires thoughts of the mountains at sunset (at least it did for me.) Read about why consistent branding is important here.
  • The preheader is short and to the point and effectively tees readers up for the call to action.
  • Instead of using an image as their call to action, Backpacker used a little trick by giving a table cell a color (in this case, orange) to give the illusion of a button. The bonus to this method is that it shows up even when recipients don’t download images.
  • The social media links are easy to find at the bottom of the email and don’t detract from the message of the email.

Backpacker Email Example

What do you think? Do you like the design? What works for you?

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: