FAQ Friday: Why can’t I attach documents to Swiftpage emails?

The age-old attachment question… maybe not age-old, but the question has come up since the onset of email marketing. It seems like second nature to attach since we are all so accustomed to adding attachments through our desktop email clients. Well, we have some really good reasons to keep attachments out of email marketing. Here are a few:

  1. Link Tracking
    So you have a PDF you’d like to attach to your email. Well, if we let it just be added as an attachment you wouldn’t receive any data on who actually looked at it. By uploading the document and linking to it from within your email you will receive information in your reports about who clicked on the link to download the PDF. Read more about using PDFs in emails here> PDFs aren’t the only thing you can link to. Upload a variety of documents to the Document Library within Swiftpage.
  2. Email Size
    Attachments contribute to the size of an email. Many company’s filters limit attachment size and scrutinize emails sent with too many attachments or attachments that are too large. When a document is linked to via a hyperlink, it does not add any size to the email template. You could have 1000 links and the email would remain the same size.
  3. Deliverability
    As mentioned above, many email filters scrutinize emails with attachments more carefully than those without. By using links instead of attachments, your email is more likely to stay out of junk mail. While this is a small part of deliverability, it is important. If you need more ideas on email deliverability, click here.

The bottom line: attachments don’t have a place in successful email marketing. If you need some help making the transition from attaching to linking, check out our Education Center or reach out to our friendly Customer Care team.

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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