The All-Important, Often Neglected and Totally Necessary Contact List Part II

Last week Spencer shared a few ways to keep your contact list fresh and accurate. If you missed it, catch up here. Today we present the final two ideas:

  1. Know when it is time to part ways. If you have a contact who has opted out or someone who consistently shows no interest in your email blast then take them out of your list. Before you remove an inactive subscriber you may want to send a final email asking if they’d like to remain on your list. Remember, these sends are counting against your overall limit and are likely wasting your time and money. You could fill this void with fresh contacts who are interested in your campaigns.
  2. Think small. One last tip is to keep your list as small as possible. If you have 100,000 contacts that you consistently send to and none of them bounce, are invalid, or are opted out, then by all means keep them in your database! But if this is not the case then take the time to clean up your list! A list with many bad contacts that is not properly maintained causes marketing nightmares that will only get worse over time. An important note: if you bring people into your list for a specific campaign but won’t send to them much after, take them out of your list after your send. It will make the list of people you consistently market to much more manageable.

So what’s the big takeaway? Your list is just as important to your e-marketing campaigns as anything other component. By following these guidelines you can maintain and grow a manageable database that will reap better results and result in higher revenue. If you are interested in learning more about the survey/web form functions I discussed we offer a great resource page here. Happy sending everyone!


About the Author: Spencer Morrison is a one of our talented Customer Care Agents at Swiftpage. Next time you call in with a question, he just might be the guy to answer the call. Lucky you!

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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