A recent study by econsultancy found that 27% of emails are opened on mobile devices (source)! The number is predicted to continue to rise. With the increase in mobile readership, it’s important to rethink how you design and place your call to actions. For those who need a little refresher, the call to action is what you want your recipient to do with your email. I.e. Buy something, fill out a survey, register for an event, etc. While it has always been important to have a strong call to action, it is now also important to give your call to action more prominence than ever before. Here are some call to action DOs to keep in mind:
- DO make your call to action at least 44 pixels wide to allow for easy finger ‘tapping.’
- DO place your call to action front in center in your email.
- DO minimize or eliminate scrolling to find the call to action.
- DO include text call to actions as well for those who do not download images.
- DO test your email on mobile devices and check for ease of finding and clicking on your call to action.
Making sure your call to action is mobile ready and draws the recipient to act will always pay off.