4 Strategies to Win Email Delivery Gold

Originally published in the July 2012 Thoughtspot Newsletter.

Much like Olympic athletes, as marketers we need to constantly be on the lookout for winning e-marketing strategies. Recently one of the world’s biggest, Grum, was shut down. PC World reports worldwide spam was cut in half by the elimination of this spammer (source). While we can all rejoice at the thought of less spam in our inboxes, it should also remind us we need to remain on our toes to ensure our emails are not inadvertently classified as spam

Get an edge up on your competition by adding these inbox targeting strategies to your playbook:

1. Clear the Spam Hurdles

Spam triggers are constantly changing and simply using one of the words below does not guarantee your email will have a quick trip to the junk bin. However, it remains important to be mindful of your word usage and run a Spam check before every send to be sure your score is low.

Here are some of the main triggers to avoid in your email subject lines and body content:Spam trigger words

2. Get Off to the Right Start

Spam filters are smart. They look at your subject line and the content of your message to see how they match up. Well written subject lines offer a hook to entice the recipient to open the email, but the hook must line up with the rest of the message.

Follow these guidelines to write spam filter friendly subject lines…

Keep reading >

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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