FAQ Friday: What size are Swiftpage Connect email templates (specs and dimensions)?

Some of the most common questions we get here at Swiftpage are about template size and specs. Below are some guidelines to keep in mind when you are creating and editing your Swiftpage Connect email templates.

Basic Email Templates

Basic Template Guidelines

Click on the image above to see a visual of the Basic Template Guidelines.

Total width of the template: 600 pixels
Header size: 600 pixels wide, 72DPI, no more than a 50K file size
Other Images: Up to 560 pixels wide, 72DPI, no more than 50K file size
Total Column Space: 580 pixels
Template Columns: 2 columns
Space Between Columns: 12 pixels (cannot be changed)
Space on Edges of Template: 4 pixels (cannot be changed)
Vertical Space: Up to 23 Swiftwindows per column, virtually unlimited text (keep in mind that shorter is better for email)

Advanced Email Templates

Advanced email templates are a little different since you import HTML files you have created on your own. We highly recommend that you use a professional HTML software such as Adobe Dreamweaver to create custom HTML templates. Click here to review the Swiftpage HTML Designer’s Guide to Email Templates. Below are a few general guidelines we recommend when creating your own HTML email template.

Standard Template Size: Industry standard is 600-650 pixels wide
Image Sizes: 72 DPI, no more than 50K file size
Background Images: Not supported by Swiftpage or most email clients
Layout: Use tables for the layout instead of DIV tags
Style Sheets: Avoid linking to external style sheets. Use inline CSS instead.

If you are having trouble with your template or have other question about Swiftpage Connect, reach out to our Customer Care team. They are ready and waiting to assist you with your email marketing needs.

Happy Emailing!

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.


  1. FAQ Friday: I’m ready to start my first template. Now what? | Swiftpage Marketing Blog - September 21, 2012

    […] If you are looking for Basic Editor Guidelines, take a look at this post > […]

  2. Improve Your Email Deliverability with Good Email Design | Swiftpage Marketing Blog - October 9, 2012

    […] Use the Right Size Email templates should be designed at about 600 pixels wide for optimal viewing across all of the email clients. Using the right size gives a more professional look to your emails and your recipients are less likely to flag you as spam when you send professional looking emails. All of the templates in the Swiftpage Connect Global Library are already designed at 600 pixels wide. If you are looking for more help with Swiftpage Connect email specs, take look at this post. […]

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