A Marketing Moment: Inspiration for Today’s Marketers

Sometimes we need to step back and take a look at how we view our work. Seth Godin gives us some perspective worth chewing on in today’s marketing moment.

“The act of giving someone a smile, of connecting to a human, of taking initiative, of being surprising, of being creative, of putting on a show—these are things that we do for free all our lives. And then we get to work and we expect to merely do what we’re told and get paid for it.”

– From Linchpin by Seth Godin

Questions to ask yourself

  1. Make a list of ways you can translate the free aspects of life into your job.
  2. How will your workplace benefit?
  3. How will your customers benefit?
  4. What can you do to change the ‘do what we’re told’ mentality in your business?

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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