International Justice Mission (IJM) is a human rights organisation, whose mission is to protect people from violent forces of injustice by securing rescue and restoration for victims and ensuring public justice systems work for the poor. Through the collaboration of local authorities and IJM lawyers, social workers and investigators, IJM has brought freedom and relief to thousands of victims of violent oppression. Learn more about IJM UK >
We recently talked with Abigail Jarvis about how IJM makes the most of Swiftpage. Here’s what she had to say:
How do you use Swiftpage Email Marketing?
We use Swiftpage to email our supporter database with regular and ‘breaking news’ updates, keeping them up-to-date with information and campaigns. More recently we have begun to use the ‘Survey’ function to create booking forms for events, to sign up to campaigns or request resources. We have also created a letter template with which our supporters can write to our clients and to MPs.
What response have you seen from your community since you started using email marketing?
We have seen a continued increase in the level of engagement and response from any updates that we send out. We have yet to launch the letter writing campaigns, but we are confident that it will be successful as this is an easy and practical way for the community to support the work thanks to the simplicity that the survey tool allows.
Do you have any advice for businesses who want to start using email marketing?
Email marketing is an easy, efficient and powerful tool to be able to communicate with your supporters. So many people like to be able to do things via email in this day and age, and so it is important that businesses are able to meet the preferences of their customers.
IJM is doing so many amazing things for our world! Thanks for sharing what you do and how you use Swiftpage Connect to make it all work!