A Marketing Moment: Inspiration for Today’s Marketers

Leadership is so essential to any successful business initiative. We all need a leader to follow. But when push comes to shove, what pieces of leadership should be sacrificed? Here is one perspective:

“Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.”

– Norman Schwarzkopf

Questions to ask yourself

  1. Spend a moment reflecting on the quote. How do you sacrifice strategy to maintain character?
  2. Do you agree with this perspective? Why or why not?
  3. How important is character to a successful leader in the business world? Do you feel character is lacking in the business world?
  4. Share an example with your team of a time when the character of the leader trumped strategy.

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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