Email Marketing That’s Not Afraid to Have a Little Fun

I recently subscribed to the Blood, Sweat & Cheers newsletter. Within a few minutes of subscribing, I received the email seen below. Normally I skip over the ‘add us to your safe senders list’ spiel. But their wording caught my eye. It reads:

Please add gameplan@bloodsweatandcheers.com to your address book.

If you don’t, we will get stuck in your junk folder and you will play alone in a cocoon of sadness.

While I think the ‘we will get stuck in your junk folder’ is a little strong (and likely inaccurate), I laughed out loud at their description of what would happen if their email does land in junk.

So what’s the lesson? Don’t be afraid to have a little fun with your email campaigns. Adding a little smile or laughter to someone’s day can go a long way in their committment to your brand.

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

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