Email Marketing: Design with Brand in Mind

As small businesses, we must remain true to our brand in all of our communication. A customer once told me, “I don’t want it to look like my brand because I don’t like our branding.” Whether you like your company’s branding or not, your recipients look for a connection to your company when they open your email communications. Therefore, we must design our emails with our brand identity in mind.

Here are some ways to make sure you are staying true to your brand:

Template Gallery

Find a ‘starting place’ for your brand in the Swiftpage Connect Template Gallery.

  • Company logo is included on the template. Logos are often included on the top left of the email as this is the first spot a recipient sees.
  • Colors are similar to the company colors and website
  • Fonts are the same or similar to what is used in other company communications.
  • Look and feel is in line with company branding. For example, if you are a traditional law firm, don’t send a youthful looking template.
  • Design makes sense even when images are not seen.

Brand consistency is crucial for small businesses to be recognized amongst all of the marketing noise. Taking time to design templates that make sense for your brand will do leaps and bounds for your email marketing success. [Side note: hate your branding? Maybe it’s time to change it.]

How do you make sure your email marketing matches your branding? Share your ideas!

About Audrey Howes

Audrey has been an active member of the Swiftpage team since September 2009. Audrey manages Social Media and special projects with her marketing know-how and design expertise. When she’s not working you are likely to find her enjoying time with her family in the mountains near Steamboat, going for a run, reading a good book, being goofy with her kids, or savoring a latte in a local coffee shop.

3 Responses to “Email Marketing: Design with Brand in Mind”

  1. brand identity is the most important thing that cannot be forgotten or left out whether you like it or not. it is the brand identity that makes your clients and customers to open your mail and know what is that your trying to say…


  1. 25 Ways To Screw Up Your Brand | Kelly Business Advisors, LLC - August 29, 2012

    […] Email Marketing: Design with Brand in Mind ( […]

  2. Improve Your Email Deliverability with Good Email Design | Swiftpage Marketing Blog - October 9, 2012

    […] Update Your Design with Intention We are all for updating the look of your email templates as your brand changes and grows. When you do update your design, make sure to leave a thread of familiarity. Over time, recipients come to expect a certain look and feel from your emails. If you send them a drastically different looking email they may not correlate your new look with your old one. On the other hand, if your email doesn’t match your branding now, you may lose new subscribers with your very first send. See this post for more. […]

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